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Date:2017-12-26

  Summary of the report hall: In the 21st century, consumers' demand for luggage is not the kind of hunger consumption in the early days of liberation, but the pursuit of diversification, personalization, service and so on. This requires companies to quickly design and quickly manufacture to quickly meet the needs of consumers.

  International big brands have entered China one after another. Their competitive product advantages and mature management mode have made them gain a place in the Chinese market and have caused tremendous pressure on traditional domestic manufacturers. Now, at the top of the pyramid of the domestic luggage market, it is an international top brand such as LV. The price is high and the market share is expanding. Domestic brands are more concentrated on the shallower levels of prices and channels. Their market share is large but their profitability is very low. Only by volume. The mid-end is a small number of high-end brands, but these brands lack personality and appeal, and can not resonate with the deep emotions of consumers; product homogeneity is serious, everyone seems to be competing on the same wooden bridge.


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1. Differentiated competition will gradually become a trend

  As far as China's leather goods market is concerned, although some leather goods companies have begun to take a differentiated development path, they are still taking a homogenous development path. Their development strategy is to imitate other people's practices, including imitating others. Style, other people's style, even other people's channels, and so on. In the stage of rapid development of China's leather goods industry, this kind of imitation and even the development strategy of plagiarism can indeed survive and some live well. But this has resulted in a result that the market homogenization products are too serious, looking at the market, all the bags, regardless of color, style, style, etc., are almost the same.

  What are the consequences of this? For consumers, they can't distinguish between good and bad. In the case that the leather products, appearance, color and other indicators produced by various manufacturers are similar, they can only make purchase decisions from the price and other aspects. Which is cheaper? buy that. From the manufacturer's point of view, everyone's competition is at a low level of competition, competing with each other's prices, and so on. As a result, the profit margin of the leather goods industry is getting lower and lower. Under normal circumstances, low-priced products mean that the manufacturers have less investment, resulting in lower and lower quality products, forming a vicious circle. This is not only bad for consumers, but also not conducive to the sustainable development of the entire leather goods industry.

  As raw material costs, labor costs, etc. continue to rise, the competitive landscape of this price-based primary form will become unsustainable. The key to solving this problem is to take the road of differentiation. In fact, consumers do not only want to buy cheap but low-quality leather products, and a large number of consumers, hope to spend more money to buy high-quality, beautiful, branded leather products. This has made it possible for leather goods companies to change their wholesale models and get out of the differentiated road.

 As far as the leather goods industry is concerned, the core of differentiation is the design style of leather products. In the design of the product, identify your own positioning and form your own unique style. Once you have established your own style, you will continue to maintain it for a long time.

  Of course, differentiation will also be reflected in other aspects, such as channels. At present, the main channel of leather products is the wholesale circulation channel. In addition, agent channels, monopoly channels, shopping malls, etc., are all worth considering. Through the differentiated channel model, we can also embark on our own differentiated business path.


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2, the trend of e-commerce

  E-commerce transaction costs are inefficient. The buyers and sellers conduct business activities through the network without the involvement of the intermediary, which reduces the relevant links of the transaction. The seller can introduce and publicize products through the Internet, avoiding a lot of expenses such as advertising and printing in the traditional way. The buyer and the seller communicate the supply and demand information in an instant, making it possible to produce non-stock and non-stock sales, thereby reducing the inventory cost to zero. The traditional trading platform is a ground shop, and the e-commerce trading platform has greatly reduced the rent of the store. The network can bring together the power of people, and easily put together a small number of needs to place orders with manufacturers, so that the resident manufacturers can both increase sales and accurately produce.

  Nowadays, most of the leather goods industry businesses have entered e-commerce. Platforms such as Alibaba, China Manufacturing Network and Global Sources have made them taste the sweet spot. Whether it is wholesalers or retailers, it is wise to enter e-commerce as soon as possible. select.


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3, the hypermarket is sought after

  Not everyone will like to trade online, there will be a certain share in the traditional market, but there is an urgent need for reform. As shop rents and transfer fees and operating costs are getting higher and higher, Wangpu is becoming more and more scarce and difficult to find. Some communities with strong commercial atmosphere have gradually entered the retailer's sight, just like the KFC model. Then, using the advantages of rent and transfer fees to integrate the marketable goods in the local market, and then use the favorable conditions such as the periodicity of the arrears of the goods payable and the perfect service and management to win the market.

  No matter which mode is chosen to operate, it needs to be managed in a fine manner. Whether the store can bring a good feeling to the consumers depends on the comprehensive quality of the store, and the comprehensive quality is accumulated by numerous details, so the perfect details The meticulous management of systematic and streamlined informationization is particularly important. The competition and challenges in the leather goods industry are becoming more and more fierce, but at the same time there is considerable market space, and opportunities and challenges coexist.

  From 2017 to 2021, the analysis of market demand and investment consulting report of China's leather goods industry, no matter which mode of leather goods enterprises choose to operate, it needs to be managed in a fine manner. Whether the store can bring a good feeling to consumers depends on the store. Comprehensive quality, and comprehensive quality is accumulated by numerous details, so it is especially important to improve the detailed management of systematic and streamlined informationization. The competition and challenges in the leather goods industry are becoming more and more fierce, but at the same time there is considerable market space. Opportunities and challenges coexist. I believe that the spring of China's luggage industry will not be far behind.



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      4.本站自主設(shè)計(jì)、編寫、制作的文本或圖像等資料的著作權(quán)權(quán)益均歸華卓皮具所有,受《中華人民共和國(guó)著作權(quán)法》及其它相關(guān)法律的保護(hù),任何未經(jīng)授權(quán)而使用本站材料的行為都可能構(gòu)成對(duì)版權(quán)及其它法律權(quán)利的侵犯,任何單位及個(gè)人如需轉(zhuǎn)載或以其它方式使用,必須征得華卓皮具的書面許可在允許范圍內(nèi)合法使用,不得對(duì)本站內(nèi)容原意進(jìn)行修改或曲解,并在使用時(shí)注明來(lái)源和版權(quán)歸華卓皮具所有的標(biāo)記,違者本站將依法追究責(zé)任。本站摘錄或轉(zhuǎn)載的第三方信息將注明具體的來(lái)源,任何單位及個(gè)人從本站下載使用必須保留本站注明的信息來(lái)源,并自行承擔(dān)可能帶來(lái)的版權(quán)法律責(zé)任。

      5.如權(quán)利人認(rèn)為本站內(nèi)容中所涉及的文本、圖像或音視頻資料(以下簡(jiǎn)稱“作品”),侵犯其著作權(quán)的,請(qǐng)及時(shí)以書面形式通知本站,本站將依法刪除被指侵權(quán)的作品或斷開(kāi)相應(yīng)的鏈接;但權(quán)利人不能出示有效身份證明、著作權(quán)權(quán)屬證明及侵權(quán)情況證明的,視為未提出異議。因權(quán)利人通知導(dǎo)致本站錯(cuò)誤刪除作品或斷開(kāi)作品鏈接所造成的任何影響,本站不承擔(dān)任何責(zé)任。

      6.對(duì)于任何違反國(guó)家有關(guān)法律法規(guī),不尊重本使用條款,不經(jīng)本站同意,擅自使用本站內(nèi)容亦無(wú)注明出處的行為,華卓皮具保留采取法律措施,追究其責(zé)任的權(quán)利。如果閣下不接受或違反本站使用條款,閣下使用本站的授權(quán)將自動(dòng)終止,同時(shí)閣下應(yīng)立即銷毀任何已下載或打印好的本站內(nèi)容。

      7.本站內(nèi)發(fā)布的法律、法規(guī)、政策等規(guī)范性法律文件以紙質(zhì)文本為準(zhǔn),簽名蓋章后生效。

      B、商標(biāo)權(quán)

      1.本站內(nèi)如“華卓”、“華卓皮具”以及其它任何用來(lái)標(biāo)識(shí)華卓皮具及相關(guān)業(yè)務(wù)的文字、圖形及其它可視性標(biāo)志,均為歸華卓皮具所有的商業(yè)標(biāo)識(shí)。華卓皮具對(duì)上述標(biāo)識(shí)享有商業(yè)標(biāo)示性權(quán)益,受法律保護(hù)。任何單位及個(gè)人未經(jīng)許可不得修改、復(fù)制或以其它方式使用上述商業(yè)標(biāo)識(shí)。

      2.本站所使用的包括但不限于圖案、音視頻、注冊(cè)域名、商標(biāo)標(biāo)識(shí)及專有中英文名稱等均受相關(guān)法律保護(hù),未經(jīng)市科協(xié)信息中心同意或本站所有者書面許可,任何單位及個(gè)人均不得進(jìn)行容易引起混淆或歧義地使用。

      3.華卓皮具官方網(wǎng)站域名為distinctionpme.com,“huazhuo”作為華卓的全拼,也是商標(biāo)“huazhuo”的拼音,“.CC”可以理解為英文“Commercial Company”(商業(yè)公司)的縮寫,含義明確、簡(jiǎn)單易記。

      4.任何試圖淡化或丑化上述標(biāo)識(shí)的行為都是違法的,華卓皮具保留追究其法律責(zé)任的權(quán)利。


      二、轉(zhuǎn)載鏈接

      A、轉(zhuǎn)載聲明

      1.本站部分內(nèi)容由其它單位或個(gè)人提供,這些內(nèi)容的版權(quán)歸相應(yīng)的提供者所有。本站引用、摘錄或轉(zhuǎn)載來(lái)自第三方的內(nèi)容僅供交流或參考,文中觀點(diǎn)或信息與華卓皮具無(wú)關(guān)。

      2.華卓皮具在摘錄或轉(zhuǎn)載本站所載信息和資料時(shí),均嚴(yán)格按照我國(guó)著作權(quán)相關(guān)法律、法規(guī)和司法解釋確立的原則進(jìn)行,且已力求審慎。但華卓皮具不對(duì)上述信息和資料作相關(guān)的如安全性、準(zhǔn)確性或不侵犯知識(shí)產(chǎn)權(quán)等保證。

      3.任何人瀏覽本站時(shí)如發(fā)現(xiàn)有關(guān)信息和資料存在侵權(quán)事宜,請(qǐng)立即通知本站網(wǎng)絡(luò)管理員,如果信息實(shí)屬侵權(quán),本站將立即在職責(zé)范圍內(nèi)予以清除。

      B、鏈接政策

      1.特殊情況下本站會(huì)提供相關(guān)鏈接跳轉(zhuǎn)至其它互聯(lián)網(wǎng)網(wǎng)站,此舉僅為便于閣下使用互聯(lián)網(wǎng)更快速全面地瀏覽或收集相關(guān)信息,華卓皮具致力于挑選聲譽(yù)良好的網(wǎng)站來(lái)源以方便用戶。但并不可視為華卓皮具同意、認(rèn)可、保證或推薦該網(wǎng)站上所提供的任何產(chǎn)品和服務(wù),亦不可視為華卓皮具與該網(wǎng)站有任何形式的合作,除非華卓皮具已經(jīng)明確聲明與該網(wǎng)站有合作關(guān)系。

      2.華卓皮具無(wú)權(quán)對(duì)任何第三方網(wǎng)站的網(wǎng)頁(yè)內(nèi)容進(jìn)行約束和控制,當(dāng)閣下訪問(wèn)任何與本站鏈接的第三方網(wǎng)站時(shí),閣下需自行審核判斷該網(wǎng)站的信息并必須遵守該網(wǎng)站的使用條款,若該網(wǎng)站含有可供下載的軟件(互聯(lián)網(wǎng)下載的軟件均受其版權(quán)條款的約束),閣下在下載使用軟件過(guò)程中遇到任何困難或問(wèn)題、或因而造成任何影響,華卓皮具概不負(fù)責(zé),其可能帶來(lái)的結(jié)果和風(fēng)險(xiǎn)全部由閣下自己承擔(dān)。 

      3.本站亦包含鏈接至華卓皮具分公司、隸屬單位或分業(yè)務(wù)網(wǎng)站,以便于閣下在特定地區(qū)或?yàn)樘厥饽康氖褂?。該些網(wǎng)站所提供的產(chǎn)品和服務(wù)只提供給身處或居所屬于該司法管轄地區(qū)的人使用。華卓皮具分公司、隸屬單位或分業(yè)務(wù)網(wǎng)站可能額外增加獨(dú)立的使用條款,作為對(duì)本使用條款的補(bǔ)充,如果有任何沖突,該獨(dú)立使用條款將對(duì)相關(guān)網(wǎng)頁(yè)或服務(wù)適用。

      4.若閣下想在第三方的網(wǎng)站以任何形式建立鏈接至本站,必須先征得華卓皮具的書面許可。華卓皮具有權(quán)決定是否核準(zhǔn)建立此鏈接,需否支付費(fèi)用以及費(fèi)用金額由華卓皮具全權(quán)決定。

      5.對(duì)于任何第三方建立的與本站的鏈接,并不視為與華卓皮具之間有任何形式的合作、或已經(jīng)得到華卓皮具的許可。因而對(duì)于閣下或者任何第三方由于使用這種鏈接所可能招致的任何損失或傷害,華卓皮具一概不負(fù)任何法律責(zé)任。對(duì)于經(jīng)由華卓皮具核準(zhǔn)建立的鏈接,華卓皮具保留隨時(shí)撤銷核準(zhǔn)的權(quán)利,并有權(quán)要求清除任何指向本站的鏈接。

      6.閣下通過(guò)其他網(wǎng)站的鏈接進(jìn)入本站可能存在登錄假冒網(wǎng)站的風(fēng)險(xiǎn),建議閣下采用安全的方式(如在瀏覽器地址欄直接鍵入華卓皮具官方網(wǎng)站域名)訪問(wèn)本站。


      三、私隱保密

      A、用戶信息

      1.本站所收集的信息,僅限于華卓皮具了解閣下的需求和開(kāi)展業(yè)務(wù)所必需的相關(guān)資料。這些信息包括個(gè)人信息和非個(gè)人信息,個(gè)人信息是指識(shí)別個(gè)人身份的資訊包括但不限于姓名、性別、手機(jī)號(hào)碼、出生日期、單位名稱、電子郵箱地址等。非個(gè)人信息是指與個(gè)人身份無(wú)關(guān)的資訊如訪問(wèn)頻率、瀏覽時(shí)間、IP地址、cookies等。

      2.在匿名狀態(tài)下即可訪問(wèn)本站瀏覽相關(guān)網(wǎng)頁(yè)內(nèi)容,但部分功能或相關(guān)服務(wù)需要向本站提供真實(shí)、準(zhǔn)確、有效和完整的個(gè)人信息,并隨時(shí)更新登記資料,否則本站有權(quán)拒絕提供相應(yīng)的網(wǎng)站服務(wù)。華卓皮具只會(huì)在閣下自愿的情況下取得閣下的個(gè)人信息,以便于提供更好的服務(wù)。當(dāng)閣下瀏覽網(wǎng)站時(shí),本站系統(tǒng)亦將自動(dòng)收集閣下的某些非個(gè)人信息,用于評(píng)估、統(tǒng)計(jì)和改進(jìn)網(wǎng)站的管理和服務(wù)。

      B、信息安全

      1.本站將對(duì)閣下所提供的個(gè)人信息進(jìn)行嚴(yán)格的管理及保護(hù),并將使用各種安全技術(shù)和程序來(lái)保護(hù)閣下的個(gè)人信息,防止被未經(jīng)授權(quán)的任何人獲取、訪問(wèn)、使用或泄漏。

      2.華卓皮具可能會(huì)把閣下的相關(guān)個(gè)人信息提供給與華卓皮具聯(lián)合提供業(yè)務(wù)的合作伙伴,但該合作伙伴仍需對(duì)閣下的相關(guān)個(gè)人信息進(jìn)行保密。所有華卓皮具的職員和任何第三方,在得到許可獲取閣下的個(gè)人信息時(shí),都被要求嚴(yán)格遵守保密責(zé)任。

      3.在法律規(guī)定的情況下,如司法機(jī)關(guān)、監(jiān)管機(jī)構(gòu)及其它相關(guān)機(jī)構(gòu)按照中華人民共和國(guó)的法律、法規(guī)、政策等規(guī)范性法律文件規(guī)定向本站提出要求并出示相關(guān)書面文件,華卓皮具將依法配合相關(guān)組織機(jī)構(gòu)提供閣下的相關(guān)個(gè)人信息。

      4.因不可抗力或計(jì)算機(jī)病毒感染、黑客攻擊等特殊原因,導(dǎo)致用戶信息被泄漏并受到損失的,本站將采取必要措施盡力減少各方損失,但本站對(duì)此不承擔(dān)任何法律責(zé)任?!?/p>

      5.由于用戶自身過(guò)錯(cuò),或不能歸咎于本站的客觀情勢(shì),所導(dǎo)致的個(gè)人信息泄露,本站對(duì)此不承擔(dān)任何責(zé)任。

      C、信息使用

      用戶向本站提供的個(gè)人信息將可能用于下列用途:

      1.核實(shí)用戶身份,并提供相應(yīng)的服務(wù)。

      2.執(zhí)行用戶的指示、回應(yīng)用戶或以該用戶名義提出的查詢、建議或舉報(bào)內(nèi)容。

      3.用于編制有關(guān)網(wǎng)站使用的流量統(tǒng)計(jì)數(shù)據(jù)。

      4.通過(guò)發(fā)送電子郵件或以其它方式,告知用戶相關(guān)信息。

      5.用于用戶在提供信息時(shí)特別指定的目的,例如參與民意征集、嘉賓訪談、發(fā)表評(píng)論等。

      D、用戶權(quán)利

      1.用戶可通過(guò)郵寄、在線留言或發(fā)送電子郵件的方式提交個(gè)人服務(wù)需求、商品詢單、網(wǎng)頁(yè)評(píng)述、加盟合作、投訴建議等資料至華卓皮具,但不得郵寄或發(fā)送任何非法、威脅、誹謗、中傷、淫穢、色情、危及國(guó)家公共安全或其它可能違法的材料。

      2.用戶可通過(guò)本站的相關(guān)網(wǎng)頁(yè)查看、更新并修改提供給本站的個(gè)人信息,也可以要求本站刪除該信息。


      四、免責(zé)聲明

      A、知識(shí)產(chǎn)權(quán)

      1.本站的非廣告信息均如實(shí)提供闡述,但不附加任何形式的保證,此外,華卓皮具也不保證本站信息的準(zhǔn)確性、充分性、可靠性和完整性。任何單位及個(gè)人因依賴本站信息而引致的任何損失需自行承擔(dān)任何法律責(zé)任。

      2.本站對(duì)本站上所有由第三方提供的信息、內(nèi)容和服務(wù),不提供明示或暗示的擔(dān)保。本站對(duì)使用上述信息、內(nèi)容和服務(wù)所造成的任何損失不承擔(dān)任何法律責(zé)任,包括直接損失和間接損失。

      3.凡通過(guò)本站與其它網(wǎng)站的鏈接而獲得的其它網(wǎng)站上的資料及內(nèi)容,僅供閣下參考之用,請(qǐng)閣下對(duì)相關(guān)內(nèi)容自行辨別及判斷,華卓皮具不承擔(dān)任何法律責(zé)任。

      B、網(wǎng)絡(luò)數(shù)據(jù)

      1.由于閣下將用戶密碼告知他人或與他人共享注冊(cè)帳戶,由此導(dǎo)致的任何個(gè)人信息的泄漏或任何形式的損失,華卓皮具不承擔(dān)任何法律責(zé)任。

      2.互聯(lián)網(wǎng)傳輸可能會(huì)受到干擾、中斷或延遲,對(duì)于非本站所能控制的通訊設(shè)施故障而導(dǎo)致的數(shù)據(jù)不準(zhǔn)確性或不及時(shí)性,華卓皮具不承擔(dān)任何法律責(zé)任。

      3.任何由于黑客攻擊、電腦病毒侵入或政府管制而造成的暫時(shí)性網(wǎng)站關(guān)閉,本站將采取必要措施盡快恢復(fù)原狀,但本站對(duì)此不承擔(dān)任何法律責(zé)任?!?/p>


      五、其它條款

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